Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. Similar technologies can also store information on, or access information from, your browser or device.

They can be used to make a website function correctly, remember choices, protect forms and security features, and, where permitted, measure how a website is used.

2. Cookies and Technologies We Currently Use

Strictly necessary technology

These technologies support functions that are necessary for the website or for a service you request. They do not depend on your choices about optional analytics or advertising measurement.

• PHP session cookie — used on the Contact page to support form state and validation. The cookie name is controlled by the server configuration and is commonly PHPSESSID. It normally expires when your browser session ends.
• amt_cookie_consent — a first-party cookie used to remember your choices about optional website analytics and advertising measurement. It is kept for up to 180 days so that we do not need to ask you on every visit.
• amt_consent_id — a first-party cookie holding a random record ID. It does not contain your name or contact details, but it is a pseudonymous identifier: it links the cookie choices made in your browser to each other and to the record of them that we keep on our server (see section 4). It is kept for up to 180 days.

Analytics cookies

With your permission, parts of the website use Google Analytics to help us understand how visitors interact with the site and with enquiry routes.

Google Analytics is not loaded through our consent-controlled implementation until you allow Website analytics, either with Accept optional cookies or in Manage preferences.

• _ga — set by Google Analytics to distinguish users. Google states a default expiry of up to 2 years.
• _ga_<container-id> — set by Google Analytics to maintain session state. Google states a default expiry of up to 2 years.

Browser restrictions or provider changes may shorten these periods.

Advertising measurement cookies

If you allow Advertising measurement, we use Google Ads conversion measurement to count when a visit that began with one of our Google ads leads to an enquiry sent through our website. It is a separate choice from website analytics and works whether or not you allow analytics.

Google Ads measurement is not loaded until you allow Advertising measurement. When you allow it, Google may set or read advertising cookies on your device. The two we expect, which Google states are kept for up to 90 days, have different purposes:

• _gcl_aw — advertising attribution. It stores the identifier of the Google ad click that brought you to the website, so that an enquiry made later can be linked to that click.
• _gcl_au — advertising effectiveness measurement. Google uses it to measure how advertising performs across visits to the website.

If you open the website from an ad and allow Advertising measurement on a different page from the one you landed on, the ad click identifier may no longer be available and the enquiry may not be linked to the ad.

We do not use advertising measurement to personalise ads, to build audiences or to show you ads on other websites. What you type into a form, your name and contact details, your treatment choice and your message are not added to the conversion event sent to Google.

However, this is a dental treatment website. The fact that a visit that began with one of our ads led to an enquiry here, together with the page address and the technical identifiers Google receives (such as your IP address, cookie identifiers and the ad click identifier), could allow conclusions to be drawn about your interest in healthcare services. How such information is treated can differ between countries, and we cannot guarantee how it will be regarded under every law. If you are not comfortable with this, leave Advertising measurement switched off. The website works in the same way.

Preference and marketing cookies

We do not currently use separate optional preference cookies, and we do not use marketing cookies to personalise ads or to remarket to you. If this changes, we will update this policy and the relevant consent controls before using them where consent is required.

3. Third-Party Services and Content

Some website functions involve third-party services.

• Google Analytics may receive technical and interaction information after you allow Website analytics.
• Google Ads may receive technical information after you allow Advertising measurement, such as your IP address, browser and device information, the page address (which can include an ad click identifier), cookie identifiers, and the time of a conversion, which is a completed enquiry. Google may process this information outside your country, including under its own privacy practices. See Google’s explanation of how it uses data in its advertising services.
• YouTube privacy-enhanced embeds are used for patient video stories. The YouTube iframe is created only after you choose to play a video. Google or YouTube may then process information in accordance with their own terms and privacy practices.
• WhatsApp links take you to a third-party communication service when you choose to open them. WhatsApp then processes information under its own terms and privacy practices.

4. Your Cookie Choices

When you first visit the website, you can reject or accept all optional cookies, or choose Manage preferences to allow Website analytics and Advertising measurement separately. Both are off until you choose.

When you make or change a choice, we keep a record of it on our server so that we can show what was chosen and when. The record contains the random record ID (a pseudonymous identifier, as described above), the date and time (UTC), whether you allowed Website analytics and Advertising measurement, the type of action (first choice, change or withdrawal) and the version of this policy. It does not contain your name, contact details, health information, form content, IP address, browser details or ad click identifier, and it is kept for 210 days. Choices made before this record existed were not recorded. If the record cannot be saved, your choice still applies as you made it.

You can change or withdraw your choice at any time by selecting Cookie Settings in the website footer.

Rejecting optional cookies does not prevent you from using the website, Contact form or treatment information. Strictly necessary technology may remain active because it supports requested website functions and remembers your cookie choice.

5. Consent

Where consent is required, optional analytics and advertising measurement are not activated until you make an active choice to allow them.

Simply continuing to browse the website is not treated as consent.

If you later withdraw a choice you previously made, we stop the related consent-controlled measurement and make a reasonable attempt to remove the Google Analytics cookies (for analytics) or the Google Ads cookies (for advertising measurement) that are accessible to the website. A choice made before advertising measurement was offered is kept as an analytics-only choice: it is not treated as permission for advertising measurement.

6. How Long Cookies Remain on Your Device

Some cookies last only for your browser session. Others remain for a defined period so that a choice or identifier can be recognised on a later visit.

The durations currently relevant to our website are described in section 2 above. Third-party providers and browsers may apply their own technical limits.

7. Managing Cookies Through Your Browser

Most browsers allow you to review, block or delete cookies through their settings.

Blocking all cookies may affect functions that depend on strictly necessary session technology. Browser controls operate separately from the Cookie Settings provided on this website.

8. Personal Data and Cookies

Cookies and similar technologies may involve the processing of information such as IP address, browser and device information, identifiers and website interaction data.

For more information about how Alp Medical Travel processes personal information, including international transfers and your rights, please read our Privacy Policy.

9. Changes to This Cookie Policy

We may update this Cookie Policy when our website, technology providers, consent controls or legal requirements change.

The current version will be published on this page together with the date of the most recent update.

10. Contact

If you have questions about our use of cookies or similar technologies:

Email: info@alpmedicaltravel.com
Phone: +90 850 777 0 125